Why Would I Want A Link Partner?

May 14th, 2006

If you are new to the internet marketing world then the the question “why link partner?” is a very valid one. If you are not
new to the game then you have no business asking the question because you know very well that it is one of the most
powerful techniques to get your name and/or product out on the web. The more you are spread across the internet like this
the more the search engines are going to see you and recognize you as desirable for their rankings.

So how do you link partner when you don’t know a lot of people out there let alone people who would want to, or know how
to link partner with you. Another valid question and I’m glad you asked because in the next several paragraphs I’m going to
tell you just how to do it.

Link partnering is a strategy that many people have put a lot of time into developing. This means that if you want to link
partner, there are many people who “have gone before you,” and therefore are great resources of valuable information.
These people run seminars, have written books, and have developed many tools to make this a very profitable endeavor.
Once you learn the basics, the trick is to do it on a scale that makes a difference on the bottom line.

The trick to ramping up scale is to purchase (or develop your own if you have the time) a tool that automates most of the processes involved in forming a link partner. These include finding sites that you want to have links on, contacting the
person who owns and/or runs the site and requesting the right to have a link on their page, and (most of the time) then
putting their link on your page in return.

These tools allow you to do all of this in a very fast, very professional (and therefore successful) manner so that you start
to see results instantly. I am talking about hundreds and maybe even thousands of new link partners per day. Sounds
good right? Let me tell you it is one of the best profit increasers for internet selling that i know. I strongly recommend that
you do some research–spending time learning the value of a link partner and the best way to go about getting lots of them.

Article Source: http://www.articlecube.com

One of the leaders in the area of internet marketing strategy and research Josephine Stungger would love to help you form
a link partner and add a valuable addition to your own marketing campaign. Please go to www.howtolinkpartner.info and
learn more.

Googles “Big Daddy” Purportedly Causing Havoc With Page Rankings

May 14th, 2006

Bigdaddy, Google’s new data centre, isn’t news to most webmasters; both Search Engine Watch and Webmaster World’s
forums have discussed the technology since late 2005, and even Google’s own Chief Search Engineer Matt Cutts has
blogged the topic extensively. Even the reason behind the naming convention (one of the Google staff’s kids call him
Big Daddy at home) is out in the open.

How Bigdaddy will affect page rankings within Google however, still remains to be seen, although there is a lot of speculation floating around the Net. Mr. Cutt’s blog states that the new foundation will improve cannonicalization, which is the computer
code that tells a search engine that

www.domain.com
domain.com
domain.com/index.html
www.domain.com/index.html

are all the same web site. It is also reported that the data center will positively impact 302 redirects, which have been
a known issue for some time.

What wasn’t anticipated with the update though were the chaotic and oftentimes strange behaviors the search engine
has displayed, most notably over the past several months. Although some of Google’s previously-indexed sites dropping
off the face of the engine may be associated with their reported lack of server space and others due to Google’s “different datacenters get different data at different times” statement, many of the problems seem surreal, without explanation.

For instance, Webmaster World’s forums have reported large SERPS drops, changes in supplemental result handling,
“home page only” results and pages dropping right out of the Bigdaddy index, while the Digital Point forums are asking
if Google has cleaned their index and why the supplemental problem is reoccurring.

What little information is available on the subject is only the information that webmasters are providing each other;
little explanation is coming from Google themselves right now. Some experts have shown that the supplemental deletions
across the data centers have been gradual over the past several months, with the idea that perhaps the supplemental
results are being deleted to free up server space. Others have noticed the inclusion of longer URLs with multiple variables,
such as database-driven pages (which were not previously indexed), and the product-based sites like BizRate and Amazon generating higher search results than previously found.

Right now, the only “fixes” seem to be either contacting a member of the Google team (most notably posting in
Mr. Cutts’ blog), ensuring your website doesn’t fit within the “too similar” Google guideline (as it seems that sites with
slightly different page text are doing better than most) or hitting up Google’s site for a re-inclusion request. Without more
guidance from Google though, there isn’t much webmasters can actively do at the moment, other than sit back and watch Bigdaddy work out the search engine-retrieval bugs, talk over the situation with other webmasters, and stay as informed
on the subject as possible.

Article Source: http://www.articlecube.com

The Blog Market

Away From Links And Toward Popularity?

May 13th, 2006

Google has established itself as a leader in the search engine industry. Effectively Google retains, month after month,
almost 1/2 of search engine inquiries. Their PPC advertising model, Adwords, is second to none and the possibilities for
website publishers are endless with their Adsense, ad-publishing client. The company has created popular computer
programs such as: Google Earth, Google Desktop, Google Toolbar, Picasa, and SketchUp. And they operate such online
services as: Gmail, Google Trends, Google Scholar, Google News, and Google Groups.

The reason I mention these facts is that there have been many in the search engine world that have speculated that
Google is moving away from links and toward popularity. What I mean is that in the traditional sense, Google has used
the data based on the individual links that a certain website has pointing to it. There are several factors involved in
evaluating the links data that helps Google determine the popularity of a site and importance of its content. In the new
sense, many have speculated that Google has been able to gain a finite amount of aggregate usage data from its various
programs and services that allows them to further develop their algorithm into a more accurate and relevant service.
This allows them to really evaluate a site based on how popular it truly is and weigh it’s content and position in the search
engines accordingly.

Honestly to me, it’s an ingenious idea and in part it has been verified by a post on Matt Cutts Blog where he mentions
the new efforts Google is using to reduce bandwidth. He mentions the fact that Google uses their popular Adsense service
to help index the web faster. This spreads the indexing load out a bit and encourages Google to use the same technique
on their other popular services.

So what does this mean for the individual webmaster? This means that the direction of search results could
take a drastic shift from the norm of link popularity to actual user popularity, which is more powerful than the
alternatives. So in the future, I still believe link popularity will remain a cornerstone of the search engines algorithm,
but that data will supplemented or be the supplement, in part to the popularity data.

Author and Creator,
The SEO Journal Blog
http://seojournal05.blogspot.com

Article Source: http://EzineArticles.com/?expert=John_Wooton

Designing a Quality Information Site Requires Quality Keyword Research

May 13th, 2006

It’s impossible to ignore the importance of keyword research in the design stages of your website. A quality information
site must cover the information that people want to read, and for that, you need to know what they type in at the
search engines.

The main pages of your website should offer information covering the main topics of your chosen niche. You can always
add more articles to cover the less requested information later, and link to these from existing pages and the sitemap.

It is standard practise to create a menu that appears on all pages of a site, with this menu linking to the main page.
For that reason, you need to narrow your list of “main page” phrases down to 6 – 10. Too many phrases and your site
starts to look spammy.

Fortunately, deciding on which keywords encompass the entire niche is relatively easy if you have done your keyword
research.

Let’s take an example.

I went to Wordtracker and researched “blood pressure”. My research found 1401 phrases related to blood pressure.

I imported my results into Keyword Results Analyzer (from http://keywordresearchlab.com) so I could find the best
phrases for my main pages. To do this, I simply ordered the phrases by Count, with the highest values first. Here are
the top few entries:

high blood pressure
blood pressure
low blood pressure
blood pressure monitor
normal blood pressure
lower blood pressure
blood pressure monitors
Normal Blood Pressure
High Blood Pressure
high blood pressure symptoms
blood pressure chart
Low Blood Pressure
digital blood pressure monitors
blood pressure cuff
blood pressure medication
blood pressure log

The next stage is to go through this list and remove any phrases that are very similar (or mean the same thing)
as a preceding phrase. Here is my revised list, which I have reordered into a more logic order:

high blood pressure
low blood pressure
normal blood pressure
lower blood pressure
blood pressure monitor
high blood pressure symptoms
blood pressure chart
blood pressure medication
blood pressure log

That’s 9 of the most searched for phrases on blood pressure which pretty much encompass what people are actually
looking for. These phrases are a great basis for the main pages of my site.

For each of these main pages, I would use the main phrase, plus several other highly related words or phrases to build
the theme of my page.

Finding the secondary phrases to use is relatively easy too.

Let’s look at an example.

“lower blood pressure” is a main page phrase. If I filter all phrases that contain the word “lower” (I can ignore the
keywords blood and pressure since all of my phrases are related to that already).

Keyword Results Analyzer (KRA) gives me a list of 81 related phrases. If I reduce that to the top 20 (the most popular
search terms), I get:

lower blood pressure
lower high blood pressure
lowering blood pressure
lower cholesterol blood pressure naturally
how to lower blood pressure
lower blood pressure naturally
natural ways to lower blood pressure
lowering your blood pressure
foods that lower blood pressure
ways to lower blood pressure
herbs lower blood pressure
lowering high blood pressure
natural way to lower high blood pressure
ASCOT trial blood pressure lowering arm
lower your blood pressure
home remedies to lower blood pressure
foods to lower blood pressure
how to lower blood pressure naturally
lower high blood pressure naturally
diet to lower blood pressure

KRA also gives me a list of unique words that make up these phrases. Here they are:

Unique Keywords:

arm
ASCOT
blood
cholesterol
diet
foods
herbs
high
home
how
lower
lowering
natural
naturally
pressure
remedies
trial
way
ways

A page that includes most of these words on the page, plus the main phrase “lower blood pressure” would certainly
be seen as a themed page about lowering blood pressure by the engines, since the page would contain all of the words
most commonly found in keyword searches about that topic.

We can even use our keyword research to help us find a title or meta description tag for our page. Find all of the phrases
that are questions, and use one of those! What better title than one used by a searcher who is looking for answers?

In KRA, this filtering is easy, and here are the options I have.

how to lower blood pressure
how to lower high blood pressure
how to lower blood pressure naturally
how to lower blood pressure – resperate
how to lower blood pressure without medication
what’s the fastest way to lower blood pressure
how to lower blood pressure fast
how to lower blood pressure and cholesterol naturally

One final example on finding secondary keywords to theme your page. Look at this main phrase:

“high blood pressure symptoms”

If we remove the blood pressure part of this phrase, we are left with “high symptoms”. Obviously we cannot just search
our keywords for “high symptoms” as most phrases will not contain those words as an exact phrase in that order.
We need to search for phrases that contain “high” AND “symptoms”. KRA makes this easy. Here are the secondary phrases
I could use:

high blood pressure symptoms
symptoms of high blood pressure
symptoms high blood pressure
medical symptoms for high blood pressure
what are the symptoms of high blood pressure
high blood pressure headaches symptoms
high blood pressure+symptoms
high blood pressure symptoms and side effects
what is symptoms of high blood pressure
signs and symptoms of high blood pressure
physical symptoms of high blood pressure
high blood pressure symptoms of
signs symptoms of high blood pressure
high blood pressure symptoms and cures
symptoms of high blood pressure in pregnancy

and the uniques that make up those phrases:

And the title?

What are the symptoms of high blood pressure?
What is symptoms of high blood pressure?

Good site design relies on good keyword research, and using the right tools to manipulate those keywords.

Have fun!

You can get a free Wordtracker Tutorial showing how the author carries out his own keyword research just by
subscribing to his free weekly marketing newsletter.

Article Source: http://EzineArticles.com/?expert=Andrew_Williams

Welcome to ADSSHOP.INFO

May 10th, 2006

Hello and welcome to Adsshop.info!